The Ivy League is a sporting conference set up by eight private higher-education institutions in the North East of the US. Eight universities — Harvard, Yale, Princeton, Columbia, Brown, Dartmouth, Penn & Cornell — that challenge each other at sports varying from American football to fencing, from wrestling to rowing. But the Ivy League is also about being part of an elite — and the current theme of Playlife’s winter campaign.

Playlife is a fashion company based in Treviso, Italy. The company is owned by the Benetton family and is the sporting label of the clothes manufacturer.

The campaign was shot by Richard Phibbs, with Simon Nessman starring.

Playlife
Richard Phibbs