Decadent British Youth Wearing CK Underwear

On December 31st, PonyStep celebrated CK Underwear’s 25th anniversary, looking back on the brand’s history, and on how its advertising campaigns transformed men’s underwear into objects of desire. And since Calvin always liked crotch-grabbing a certain sexiness — and the fact that it brings the controversy you need to make a good commercial — the London-based webzine tapped Brett Lloyd for a fresh and provocative take on the whities spirit, titled CK Teen Screen Grabs.

Meet Pete Bolton (Models 1) [above] and his friends Michael Walsh (Nevs Models), Luke Stevens, Josh Blount and Jake Cooper [in the gallery below], all styled by Nicola Formichetti.

PonyStep
Brett Lloyd
Nicola Formichetti
Models 1
Nevs Models

Permanent link: Decadent British Youth Wearing CK Underwear.
Posted on Saturday, January 3rd, 2009 at 11:00 am by rv eulacia, in fashion.
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One comment. Leave your comment.

  1. Ken

    Just no. A world of ‘no’.

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