Diesel chose to define Only The Brave, its latest fragrance for men, with a somewhat overly manly fist of blue crystal, and a more nuanced cast of models. Parisian agency Fred & Farid and photographer Platon helmed this campaign featuring [from left to right] Sam Way, Daniel Pimentel and Tony Ward. Hit the gallery below the 3 videos for more photos, plus some cool vid caps of Sam Way in the commercial.
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