Just a few hours ago, 34-year-old soccer star David Beckham attended the launch of Emporio Armani’s new underwear campaign outside Selfridges store on Oxford Street in central London. If you were not among the hundreds of onlookers screaming and cheering as the huge poster was unveiled, proceed to the gallery below for more pictures of the event and of the campaign.
The Italian fashion powerhouse also revealed its latest ad campaign featuring Sean O’Pry, photographed by Mert Alas and Marcus Piggott. Channeling Rudolph Valentino might not be such a bad idea after all.
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