British male model Josh Beech has a rough edge, and like Hedi Slimane’s, it’s all about alternative rock. Just before hitting the summer season as lead singer of Hildamay band, Josh shot this video with Snish, his original group, to celebrate the release of their new 5-track EP — and he’s obviously not faking it.

But alt rock is not everything in this boy’s life, and however sexy, singing doesn’t pay as much as visiting Egypt with LA-based photographer RJ Shaughnessy [left], gracing the cover of Sportswear International, photographed by Ryan Michael Kelly [right], or spicing up a decidedly patriotic edit for I Love Fake (photos by Philipp Mueller) [below]. And he’s not faking any of these either.

Snish
Hildamay
Buy Snish’s new 5-track EP
RJ Shaughnessy
Sportswear International
Ryan Michael Kelly
Philipp Mueller
I Love Fake Magazine