At first sight, issuing a series of five personality-based fragrances under the name Anthology may look like the total marketing overkill. But then it’s coming from Italy, where overkill obeys different rules, and more precisely from Dolce & Gabbana, two guys who frequently redefined the top in over-the-top. And there must be a major redefinition in the works since they tapped no other than photographer Mario Testino for a massive launch campaign featuring Noah Mills, Naomi Campbell, Tyson Ballou, Claudia Schiffer, Fernando Fernandes and Eva Herzigova.
The first weekly video released on the dedicated website shows Tyson Ballou as Le Bateleur (personality: the seducer), Naomi will follow on July 30th as L’Impératrice (personality: the star), with Fernando Fernando & Eva Herzigova closing the march as La Roue de la Fortune (personality: the players). But our hearts belong to Noah Mills [above], not surprisingly cast as l’Amoureux (personality: the charmer).
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