Oh those Swedes, those Swedes... Those Swedes! Björn Borg tapped fellow countryman -- and Charmants favorite -- Texas Olsson for his new line of highly flexible underwear. John Scarisbrick signed ... >> read more

Fortunately, we never have to wait too long between each dazzling editorial featuring long-time Charmants.com favorite Brit model Sam Way. Here is one superbly executed by Matteo Montanari for French ... >> read more

Jake Rydqvist, the creative and fashion director over at Dorian -- Sweden's only magazine for gay guys -- sent us several spreads from their sexy summer issue. The Poolboys edit ... >> read more

Scandinavia keeps cranking out hotties this week, with issue #2 of Swede Rodeo Magazine, featuring this schadenfreundish editorial shot by Andreas Öhlund. The sulking boys are Rasmus E. [left], Andreas ... >> read more

Following Tony Duran's Beautiful Life, Swedish magazine Dorian delivers a fine collection of Fashion Week behind-the-scenes snaps by Andrea Benedetti in Milan: Nils Butler [above, left], twin brothers Jonathan and ... >> read more

Hollywood photographer Tony Duran delivers The Beautiful Life, a majestuous edit shot for Swedish magazine Dorian, featuring Kazakh model Eugen Bauder [above]. Duran's been busy lately, with Retro-Rave, another edit for ... >> read more

Fashion label Acne was founded in Stockholm a little over 10 years ago. Its founders' ambition was to create desirable products and help other people to build their brands through ... >> read more

For it's new 501 ad campaign [above], Levi's tapped Vogue Hommes Japan fashion director Nicola Formichetti and photographer David Vasiljevic -- we assume Hedi Slimane was still not available. They picked ... >> read more