The complete Rufskin Far West campaign is out. Matt Stone, Joseph Sayers, Steven Benisty, David Webster and more bodyhair and muscle in the gallery below, all shot by Rick day ... >> read more
Brazilian underwear and swimwear label Butch picked Arthur Sales to replace Rodrigo Calazans. The full campaign is still under wrap but the preview video is just in! Butch >> view gallery >> read more
French handball player Nikola Karabatic is launching his own underwear brand, with the help of brother Luka. Olivier Metzger lensed the campaign. Stateside availability is not granted though... Superstone Olivier Metzger >> view ... >> read more
The Greeks also do underwear. Athens-based label Med obviously instructed their photographer to go all Stevie Klein for this Fall/Winter campaign. Med >> view gallery >> read more
French model Michaël (Frandeix Models) [above, left] is a carpenter, and a martial arts specialist. Dan [in the gallery below] is a bricklayer. They're teaming up here for underwear label ... >> read more
Oh those Swedes, those Swedes... Those Swedes! Björn Borg tapped fellow countryman -- and Charmants favorite -- Texas Olsson for his new line of highly flexible underwear. John Scarisbrick signed ... >> read more
The guys over at Calvin Klein think that the underwear world is in need of yet another male beauty pageant, European-centric so far, offering the winner a top male modeling ... >> read more
Earlier this summer, Thai fashion retail chain Zen helmed the Body Sense 2009 show, featuring dozens of male models sporting the latest underwear by Calvin Klein, Guy Laroche, Aussiebum and ... >> read more
